We are in a new era of practicing. With the Covid-19 pandemic here, doctors need to revisit their marketing strategies and adapt to the change in times. The medical community is unique in that it is large and many people are always online to seek expertise or answers on one anomaly or the other.
Patients now have options on practitioners meaning yours has to stand out as the go-to above all. In this article, we give you a few pointers on how you can revamp your marketing and see a desirable number of patients. All while bouncing back to a productive and lucrative practice.
1. Content is key
We cannot stress this enough. Your main goal is to get as many people as you can to your site. All with the aim of increasing your patient base. Keep your content relevant and your pages optimized. The simpler and engaging your content is, the more potential patients you attract, and the more existing patients you keep.
How do you achieve this? Make your content varied. take time to come up with tips, service pages, production pages, and blogs. Keep the content consistent and relevant. Having support from a digital marketing and in-sourcing agency will give you an edge as they have adapted to the changes in marketing trends.
2. Rethink Social Media.
Social media remains the most effective marketing platform for medical practices. To reach all your potential patients at any time one needs to be present on several platforms. There is a blend of patients, aspiring practitioners, and information seekers. This makes it the perfect way to put your practice further out there.
Facebook, Twitter, and Instagram make up the trinity of social media marketing. Get engaging with patients using live chats and twit your developments, news and must know as they happen. Get personal with your potential patients for a larger following.
3. Pay attention to reviews.
Online patient reviews are the best way to know exactly what your patients think of you and your practice. They are also a great way to know what needs to change and were. Platforms like Yelp and Google reviews are great for reputation management and are free.
Patient experiences and reviews determine what image is presented to a patient way before they even visit your website, let alone your practice. Engagement is a must. Quickly answer queries and give updates on solved concerns and complaints. This makes for good reviews that will in turn attract more patients.
4. Revisit and revamp your Website.
You have 5 seconds! Five seconds to grab a user’s attention and keep them on your site when they get on it. Needless to say, you need them there longer so that keep discovering more about your practice. The more they discover the higher your chances are of having them as a patient.
To achieve this you need;
- An inviting website.
- Easy to use features.
- Content that’s simple to understand.
- Relevant content to the times.
- Engaging content.
Make sure your site is optimized to automatically adjust whether it be on pc or mobile platforms.
5. Check-in with your patients.
This must not be omitted from your marketing strategy. Your patients have been through a lot and a call from you will do them a lot of good. Find out if there is a need for an emergency appointment or follow up on a procedure.
This will leave a lasting impression as you would have taken the time to connect with them on a personal level. Not to mention you will be the recommendation to your patient’s family and friends.
As patients start coming in their numbers, revamping your marketing will be taxing on time. Our parting tip would be for you to get the help that will win over your patients and not cost you an arm and a leg.
SupportDrs is a leading Texas-based insourcing company that provides virtual assistants and administrative support for businesses. Moreover, we provide both short and long term virtual outsourcing services customized to suit your business process needs.